The Impact of Fashion on the Society
During this age, the power of fashion bloggers as defined by technology has very cogent influence on the consumers helped by the rapid growth of social media and technologies... In the year 2015, it was recorded that 41% of consumer trends were influenced by fashion blogs while 23% of consumers revealed that they got direct purchases on physical market rather than shopping online. It is now a modern culture of creating an inter-relationship between setting of trends and directly persuading consumers to buy clothes based on the influence of fashion bloggers on consumers. Consumers see fashion bloggers as more reliable than traditional marketers and they tend to believe the fashion bloggers more than anyone else. They have the power to make a trend and also break it with independence of institutional organizations....